A great tool to instantly improve your email performance.
A/B allows you to take a smart decision when you must choose between two options of the same category (subject line, CTA button, coloring and so on) as well as send them out to a selected number of your contacts.
The more popular option will be automatically sent to your contact list. You choose if you would like it to be:
1. The one that was opened the most.
2. The one that triggered more users to take action.