How can you take email marketing to the next level? You may already know that email marketing is a great way to grow your business revenue. It is cheap to use, and very effective. It improves your businesses chances of re-selling or upselling, as well as strengthening your bond with your current customers which you guessed it means more sales.
Did you know that email marketing is just the beginning? Yes, your business can take it a step further using Triggered emails. Basically what marketers call automating tasks so some emails are sent automatically once a special event occurs. Businesses benefit from this approach in multiple ways, like cutting down on time needed to respond to a lot of emails or being able to quickly personalize the messages, (seen as crucial to email success).
So what do you need to do, we hear you ask? Below you’ll find how you can use triggered emails most effectively and take your business growth to the next level.
Triggered Emails Build Profitable and Long-Term Relationships
Promises of how great trigger emails can be is one thing, but you, as a business, may prefer the language of figures as proof just how great it really is. Did you know 97% of businesses are using email marketing to increases sales, with 3 out of 4 subscribers eventually making a purchase from an email! How do they achieve that? Well, for half of the top performing companies in this study, email marketing automation (trigger marketing) remains the key to this success.
This happens because triggered emails are powerful tools which make sure that the emails you send to your customers remain relevant and timely which are key in winning them over. In addition, these emails allow you to offer your customers genuine value, which means two things: customer loyalty and higher revenues for your small business!
So how can you use Trigger marketing successfully for your business? It’s your lucky day, we have all the tips you need below…
- You can send unique or personalized offers at just the right moment.With triggered emails, forgetting about stuff that is meaningful to your customers will become a thing of the past! Building a meaningful relationship with your customer is the best way to keep them coming back to you for your products and services. This starts by showing them that you understand the “personal” aspect of this relationship. This is easily demonstrated by sending them special discounts or coupons on things like their birthdays or their religious or national holidays. We know what you’re thinking, juggling all this personal information is impossible. Don’t worry you can safely let your email automation solution handle this so your customers can receive a perfectly ppersonalizedoffer without you having to remember anything.
- Increase the chances of re-selling by automatically sending an offer at the time when your customers old product is almost used up.
This basically means sending your customer an email after a specific amount of time has passed since their last purchase. We can illustrate this by a simple example. Let’s say that you have a regular customer who buys a cleaning solution from your store. If the average span the product lasts is 14 days, you’ll want to send them an email with a reminder of their purchase at just the right time! To achieve this, you’ll need a quality email marketing solution that will allow you to group your customers, manage your contacts as their needs change and send emails automatically. Timing is the name of the game with triggered emails! - Increase the chances of upselling by automatically offering a complementing product, once something is bought.
If timed correctly, this email will easily encourage your customer to quickly buy another product from you. Your customer should receive your email when their interest in the product is at its peak – right after they buy it. Let’s say that someone has bought a barbecue grill from you, your instinct is right in telling you that they can also make use of a grill cleaner you happen to have in your inventory as well! You can also do this two weeks after the purchase, as you can assume that this grill has become dirty with use by then. With triggered emails, you’ll not miss on either of these opportunities to upsell and expand your sales! - Strengthen the relationship you have with your customers by preparing autoresponder messages to inquiry emails.
Your customers expect very fast answers and triggered emails allow you to be up to this essential task! Being prompt here is key in maintaining and building a healthy (and profitable) business relationship with your clients. Waiting 12 or 24 hours to answer an email inquiry about a product or service you offer is the fastest way to losing your customer’s interest in your business. Thankfully, triggered emails act like security guards that keep watchful eye over your small business, be it day or night, holiday or weekend.
Automated emails are an important link in the chain of revenue growth
Image Credit: iFactoryDigital
What are the next steps? How Do You Set Up Triggered Emails?
The good news is, it’s really easy. So, if you’re ready to reap all of these benefits, you’ll need to use a quality marketing automation tool like Smoove. With these tools, you can easily prepare emails for various trigger events, and have the tool send them automatically to unique customers when the time is right. This way, you’ll keep your emails both timely and relevant! With the help of the Smoove automation platform, designing triggers for various events is a simple drag & drop affair with the help of a very user friendly visual interface.
Imagine, for a moment, that you have a customer who completed your landing page registration or subscribed to receiving your emails. Instead of having to create a welcome email every time a new customer signs up, you can now quickly and easily prepare a welcome email for all your customers like this and have it sent to them automatically so that it arrives to their inbox at the perfect time, without having to worry about it. These triggers can be set based on various events which can easily go beyond the initial interaction with your customer, such as keeping track of their birthdays or various holidays in a fully automatic manner.
Triggers can be personalized around your business relationship as well – imagine that you have a customer who has not logged into their account or bought anything from you for a while. Your email automation tool will easily identify these customers and send them carefully timed emails to help your business reconnect with them. This will free up both your time and mind to take care of all your other essential business tasks!
Wrap-up
Triggered emails allow you to maintain and grow your revenues by doing two key things for your small business: they remain both timely, and relevant to the customer by personalizing your business relationship with them. Timing when emails are sent based on specific events such as special occasions (customer’s birthday, holidays) or based on the timeline of their interaction with you (such as the history of past purchases, upselling similar products) plays a key role in maintaining and building a healthy and profitable business relationship with your customers and ultimately grow your revenues.
